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Custom-Tailored
For Your Business.
We’re on a mission to ensure your paid search strategy delivers. Every campaign we launch gives back more than it takes, so you can be confident in our ability to manage all aspects of running an efficient ad campaign from start to finish!
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management services from Top Marketing Now
We help you maximize your pay-per-click ROI through high-quality, proven lead generation.
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Case Studies
Abilene Zoo
Background
The Abilene Zoo is a beloved institution in the Abilene, Texas area, offering educational and entertaining zoological experiences for visitors of all ages. Despite its reputation as a local treasure, the zoo sought to expand its reach, increase online visibility, and boost its digital marketing efforts.
Challenges
Limited Online Visibility: The Abilene Zoo wanted to optimize its digital presence for attracting a wider audience, resulting in lower website traffic and engagement.
Conversion Rate: The zoo aimed to enhance its online marketing to increase its membership sign-ups, ticket sales, and donations.
Competition: In a highly competitive digital landscape, the zoo needed to stand out and reach a larger, engaged audience.
Strategy
H2M Solutions designed a digital advertising campaign for paid social media advertising to address the Abilene Zoo's challenges effectively.
Paid Social Media Advertising
We focused the majority of the campaign budget on Facebook and Instagram ads as well as Spotify ads, which were meticulously crafted to achieve specific goals of event awareness.
H2M Solutions recognized the potential of using Spotify Ads as a unique and engaging component of their campaign to build and maintain event awareness for the Abilene Zoo. This addition was particularly crucial for promoting special events organized by the zoo.
Case Studies
Abilene Zoo
Background
The Abilene Zoo is a beloved institution in the Abilene, Texas area, offering educational and entertaining zoological experiences for visitors of all ages. Despite its reputation as a local treasure, the zoo sought to expand its reach, increase online visibility, and boost its digital marketing efforts.
Challenges
Limited Online Visibility: The Abilene Zoo wanted to optimize its digital presence for attracting a wider audience, resulting in lower website traffic and engagement.
Conversion Rate: The zoo aimed to enhance its online marketing to increase its membership sign-ups, ticket sales, and donations.
Competition: In a highly competitive digital landscape, the zoo needed to stand out and reach a larger, engaged audience.
Strategy
H2M Solutions designed a digital advertising campaign for paid social media advertising to address the Abilene Zoo's challenges effectively.
Paid Social Media Advertising
We focused the majority of the campaign budget on Facebook and Instagram ads as well as Spotify ads, which were meticulously crafted to achieve specific goals of event awareness.
H2M Solutions recognized the potential of using Spotify Ads as a unique and engaging component of their campaign to build and maintain event awareness for the Abilene Zoo. This addition was particularly crucial for promoting special events organized by the zoo.
Why Your Business Should Use
Digital Ads
1. Targeted Reach
Reach specific demographics, interests, and behaviors.
Tailor your message to the right audience at the right time
2. Flexible Budgeting
Set your own budget and control
costs.
Scale spending up or down based on performance.
3. Measurable Results
Track ad performance instantly.
Access detailed insights on clicks, impressions, and conversions.
4. Enhanced Brand Awareness
Place your brand in front of a larger online audience.
Boost recognition through consistent digital presence.
5. Engage and Convert Customers
Use engaging formats like videos, carousel ads, and interactive content.
Capture attention and drive engagement.
Conversion Optimization
Use engaging formats like videos, carousel ads, and interactive content.
Capture attention and drive engagement.
6. Adaptability and Scalability
Expand campaigns as your business
grows.
Adapt to new platforms and emerging
trends.
7. Competitive Advantage
Outpace competitors who rely solely on traditional advertising.
Use advanced targeting and analytics to outperform rivals.
8. Customer Insights and Personalization
Gain deep insights into customer behavior and preferences.
Use data to tailor personalized ad experiences.
9. Omni-channel Strategy
Combine digital ads with SEO, content marketing, and social media.
Create a cohesive and powerful marketing strategy.
10. Instant Feedback
Receive immediate data on campaign
performance.
Quickly identify what works and what doesn’t.
Our Strategy
Targeted Reach
Reach specific demographics, interests, and behaviors.
Tailor your message to the right audience at the right time
Engage and Convert Customers
Use engaging formats like videos, carousel ads, and interactive content.
Capture attention and drive engagement.
Competitive Advantage
Outpace competitors who rely solely on traditional advertising.
Use advanced targeting and analytics to outperform rivals.
Omni-channel Strategy
Combine digital ads with SEO, content marketing, and social media.
Create a cohesive and powerful marketing strategy.
Our Strategy
Targeted Reach
Reach specific demographics, interests, and behaviors.
Tailor your message to the right audience at the right time
Engage and Convert Customers
Use engaging formats like videos, carousel ads, and interactive content.
Capture attention and drive engagement.
Competitive Advantage
Outpace competitors who rely solely on traditional advertising.
Use advanced targeting and analytics to outperform rivals.
Omni-channel Strategy
Combine digital ads with SEO, content marketing, and social media.
Create a cohesive and powerful marketing strategy.
Testimonials
Results
Frequently Asked Questions
Faq 1
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Faq 2
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Faq 3
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Split Testing Services
Abilene Website Designer provides you with in-depth, on-demand market research that connects you directly to your target audience. Our split testing services help you better understand your audience by instant feedback on A/B Testing so you can make more strategic decisions in real-time without hesitation!
Have your finger on the pulse of your changing consumer - 24/7 with Abilene Website Designer split testing services.
Monthly Reporting Services
Our comprehensive and customized monthly reporting services give you in-depth reporting and a breakdown of how your digital marketing performs. You’ll understand how every PPC campaign connects with your audience and clearly identify where you can make adjustments to create higher-quality leads.
All of our monthly reporting services are designed to easily incorporate data from various platforms, analyze your results, and optimize each PPC campaign as needed.
Campaign Upkeep Solutions
At Abilene Website Designer, we provide you with comprehensive support, in-depth analytics, and more to keep your PPC campaigns running smoothly and effectively across all advertising platforms. No matter how big or small your PPC campaign is, we provide you with the guidance and expertise needed to make strategic adjustments where required. PPC management in Abilene has never been easier than with the PPC pros at Abilene Website Designer.
Bid Adjustment
As the leading PPC management provider in Abilene, Abilene Website Designer understands how to help you analyze your PPC campaign data to make adjustments in the different platforms to ensure optimal impact and engagement.
We help you optimize bids based on when and where they’re being applied to ensure that you’re making the most of every PPC campaign. We equip you with the tools you need to take control of your bids and make real-time adjustments to avoid wasted marketing spending.
Social Ads
Finding the right social ad strategy takes expertise and experience. At Abilene Website Designer, our Social ad management services help you use your customer data to target the right audience right where they’re at. When you can connect and engage with your customers on their social media platforms with strategic PPC marketing, you’re better able to grow your business and generate revenue.
Call Abilene Website Designer today to find out how we can optimize your PPC campaigns through strategic, custom-tailored PPC management solutions.