LEAD GENERATION
Leads are an essential part of every business, yet it seems to be the task that takes the most time. We take that off your plate by creating a stunning website that ranks, to keep the new leads rolling in.
Convert Leads to Customers
Start converting individual prospects into customers by creating a website that peaks their interest and incentivizes them to purchase from you. We help you create awareness, provide information, and use keywords to rank higher in search engines and convert more customers.
SEO
The key to converting your leads is an SEO optimized website that ranks your website higher in organic searches. The easier your leads can find you, the more likely they are to engage with you. We specialize in optimizing sites that rank higher and get you more leads.
Get Ranked Higher Today
Get in touch with us and find out how we can optimize your website and rank you higher.
Case Studies
Abilene Zoo
Background
The key to converting your leads is an SEO optimized website that ranks your website higher in organic searches. The easier your leads can find you, the more likely they are to engage with you. We specialize in optimizing sites that rank higher and get you more leads.
Challenges
Limited Online Visibility: The Abilene Zoo wanted to optimize its digital presence for attracting a wider audience, resulting in lower website traffic and engagement.
Conversion Rate: The zoo aimed to enhance its online marketing to increase its membership sign-ups, ticket sales, and donations.
Competition: In a highly competitive digital landscape, the zoo needed to stand out and reach a larger, engaged audience.
Strategy
H2M Solutions designed a digital advertising campaign for paid social media advertising to address the Abilene Zoo's challenges effectively.
Paid Social Media Advertising
We focused the majority of the campaign budget on Facebook and Instagram ads as well as Spotify ads, which were meticulously crafted to achieve specific goals of event awareness.
Top Marketing Now recognized the potential of using Spotify Ads as a unique and engaging component of their campaign to build and maintain event awareness for the Abilene Zoo. This addition was particularly crucial for promoting special events organized by the zoo.
Our Strategy
Targeted Reach
Reach specific demographics, interests, and behaviors.
Tailor your message to the right audience at the right time
Engage and Convert Customers
Use engaging formats like videos, carousel ads, and interactive content.
Capture attention and drive engagement.
Competitive Advantage
Outpace competitors who rely solely on traditional advertising.
Use advanced targeting and analytics to outperform rivals.
Omni-channel Strategy
Combine digital ads with SEO, content marketing, and social media.
Create a cohesive and powerful marketing strategy.
Case Studies
Abilene Zoo
Background
The Abilene Zoo is a beloved institution in the Abilene, Texas area, offering educational and entertaining zoological experiences for visitors of all ages. Despite its reputation as a local treasure, the zoo sought to expand its reach, increase online visibility, and boost its digital marketing efforts.
Challenges
Limited Online Visibility: The Abilene Zoo wanted to optimize its digital presence for attracting a wider audience, resulting in lower website traffic and engagement.
Conversion Rate: The zoo aimed to enhance its online marketing to increase its membership sign-ups, ticket sales, and donations.
Competition: In a highly competitive digital landscape, the zoo needed to stand out and reach a larger, engaged audience.
Strategy
H2M Solutions designed a digital advertising campaign for paid social media advertising to address the Abilene Zoo's challenges effectively.
Paid Social Media Advertising
We focused the majority of the campaign budget on Facebook and Instagram ads as well as Spotify ads, which were meticulously crafted to achieve specific goals of event awareness.
H2M Solutions recognized the potential of using Spotify Ads as a unique and engaging component of their campaign to build and maintain event awareness for the Abilene Zoo. This addition was particularly crucial for promoting special events organized by the zoo.
Our Strategy
Targeted Reach
Reach specific demographics, interests, and behaviors.
Tailor your message to the right audience at the right time
Engage and Convert Customers
Use engaging formats like videos, carousel ads, and interactive content.
Capture attention and drive engagement.
Competitive Advantage
Outpace competitors who rely solely on traditional advertising.
Use advanced targeting and analytics to outperform rivals.
Omni-channel Strategy
Combine digital ads with SEO, content marketing, and social media.
Create a cohesive and powerful marketing strategy.
